The remedies used for the COVID-19 pandemic such as travel restrictions and quarantine have created severe difficulties for the hotel industry. However, there is also a scarcity of effective response strategies for the tourism and hospitality industry. This paper introduces a responding strategy developed by a case hotel in Vietnam to help survive this troubled period. Marketing’s service-dominant logic and Bourdieu’s theoretical framework of habitus, capitals, and field are used to facilitate the analysis of findings. Our empirical analysis further highlights the development of the paid quarantine service in a case hotel, which can help both hotels and authorities in Vietnam to respond effectively to the pandemic.

用于COVID-19大流行的补救措施，例如旅行限制和检疫，给酒店业造成了严重困难。但是，对于旅游业和酒店业也缺乏有效的应对策略。本文介绍了越南一家案例酒店制定的应对策略，以帮助度过这个困境时期。市场营销的服务主导逻辑和布迪厄的惯性，资本和领域理论框架被用来促进对结果的分析。我们的经验分析进一步强调了案例酒店中有偿隔离服务的发展，这可以帮助越南的酒店和当局有效应对这一大流行。