Entrepreneurial orientation (EO) represents a powerful predictor of firm performance, and the cooperation-competition mechanism is gaining importance in entrepreneurial development. In this study, we propose three research paths: (1) exploring how knowledge sharing influences EO; (2) exploring how knowledge sharing correlates with EO as a mediator of motivation, creativity, and human capital; and (3) exploring how cooperation, climate and competitive intensity as critical moderators affect motivation and creativity. We tested our hypotheses using data collected from 505 airline employees from airline organizations. The following findings were identified: (1) knowledge sharing is positively and directly correlated with EO; (2) knowledge sharing affects EO through motivation, creativity, and human capital but creativity does not indicate mediation effects between motivation and human capital; (3) both cooperative climate and competition intensity are positively affected by motivation and creativity; and (4) competition intensity positively affects knowledge sharing and motivation. To address the theoretical and managerial contribution of this study, a robustness examination was conducted to generalize the findings. Furthermore, this study further enriches the creativity and EO theory of uniqueness and identification. More importantly, this study provides effective and appropriate methods for airline organization management by guiding their employees to conduct entrepreneurial orientation in a cooperative circumstance successfully, and it especially emphasizes the role of knowledge sharing in facilitating motivation, creativity and human capital. Lastly, limitations and suggestions for future research are also discussed.

创业方向（EO）是企业绩效的有力预测指标，而合作竞争机制在企业家发展中正变得越来越重要。在这项研究中，我们提出了三种研究途径：（1）探索知识共享如何影响EO；（2）探索知识共享如何与作为动机，创造力和人力资本的中介的EO相关联；（3）探索作为关键主持人的合作，气候和竞争强度如何影响动力和创造力。我们使用从航空公司组织的505名航空公司员工收集的数据检验了我们的假设。确定了以下发现：（1）知识共享与EO正相关且直接相关；（2）知识共享会通过动机，创造力，人力资本，但创造力并不表明动机与人力资本之间的中介作用；（3）合作气氛和竞争强度都受到动机和创造力的积极影响；（4）竞争强度对知识共享和动机产生积极影响。为了解决这项研究的理论和管理贡献，进行了稳健性检查以概括研究结果。此外，本研究进一步丰富了独特性和识别性的创造力和EO理论。更重要的是，这项研究通过指导员工在合作环境中成功地进行创业指导，为航空公司组织管理提供了有效而适当的方法，并且特别强调了知识共享在促进动机方面的作用，创造力和人力资本。最后，还讨论了未来研究的局限性和建议。