The win-win paradigm of corporate sustainability suggests that firms can transform sustainability issues into strategic opportunities, thereby creating shared values at the intersection of business and society. This study explores an alternate approach by delving into Buddhism and its meditative tradition. To deeply immerse myself into the monastic life of Buddhist monks and their meditation practice, I conducted a 5-year ethnographic fieldwork in 82 Buddhist temples across Asia. In the fieldwork process, I was even ordained as a Buddhist monk to internalize the practice. This level of immersion allowed me to investigate the nature of Buddhist meditative mindfulness and its role in reframing corporate sustainability. Drawing upon the findings and relevant literature, I suggest a Buddhist approach to corporate sustainability that offers a unique worldview on the interrelationships between economy, society, and environment. In conclusion, I compare the Buddhist approach to the win-win paradigm.

中文翻译：

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企业可持续发展的佛教方法

企业可持续发展的双赢范式表明，企业可以将可持续发展问题转化为战略机遇，从而在商业和社会的交汇处创造共享价值。本研究通过深入研究佛教及其冥想传统来探索另一种方法。为了深入了解佛教僧侣的寺院生活和他们的冥想练习，我在亚洲的 82 座佛教寺庙中进行了为期 5 年的民族志实地考察。在实地考察过程中，我什至被出家出家，将修行内化。这种沉浸程度让我能够研究佛教冥想正念的本质及其在重新构建企业可持续性方面的作用。根据调查结果和相关文献，我建议采用佛教的企业可持续发展方法，为经济、社会和环境之间的相互关系提供独特的世界观。总之，我将佛教方法与双赢范式进行了比较。