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The nature of fair trade exchanges and their outcomes: Producer voices in Vietnam and India
Business Strategy & Development ( IF 4.8 ) Pub Date : 2021-04-22 , DOI: 10.1002/bsd2.169
Fanny Salignac 1 , Bhanu Bhatia 2 , Anne Tallontire 3
Affiliation  

This paper brings insights to Fair Trade exchanges by casting commodities beyond material and pecuniary gains to include interpersonal relations. Although numerous studies have highlighted that Fair Trade brings benefits beyond the economic, the process through which ‘material things’ may become imbued with non-pecuniary value remains under-explored. Our analysis of interviews with Fairtrade certified smallholder farmers in Vietnam and in India provides insight into the discursive constructs of their participation in Fair Trade exchanges. Social exchange theory enables us to reconceptualise exchanges in the Fairtrade market to take into account interpersonal processes and long-term relations of exchange between actors. We find that Fair Trade is associated with benefits to both community and individuals and that these are intertwined and linked to participation in a democratic process in the cooperative. The pecuniary and non-pecuniary value generated and sustained by farmer democratic organizations needs to be recognised by Fairtrade importing businesses.

中文翻译:

公平贸易交流的性质及其结果:越南和印度的生产者声音

本文通过将商品超越物质和金钱收益,纳入人际关系,为公平贸易交流带来了见解。尽管许多研究都强调公平贸易带来的好处超越了经济,但“物质事物”可能变得充满非金钱价值的过程仍未得到充分探索。我们对越南和印度获得公平贸易认证的小农的访谈分析提供了对他们参与公平贸易交流的话语结构的洞察。社会交换理论使我们能够重新概念化公平贸易市场中的交换,以考虑人际过程和参与者之间的长期交换关系。我们发现公平贸易与社区和个人的利益相关联,并且这些与参与合作社的民主进程相互交织和联系。农民民主组织产生和维持的金钱和非金钱价值需要得到公平贸易进口企业的认可。
更新日期:2021-04-22
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