What makes a great bird photo? To examine this question, we collected over 20,000 photos of birds from the photo-sharing platform Instagram with their corresponding liking data. We standardized the total numbers of Likes and extracted information from the image captions. With this database, we investigated content-related image properties to see how they affect the ubiquitous online behavior of pressing a Like button. We found substantial differences between bird families, with a surprising winner in the category “most instagrammable bird.” The colors of the depicted bird also significantly affected the liking behavior of the online community, replicating and generalizing previously found human color preferences to the realm of bird photography.

是什么造就了一张精彩的鸟类照片？为了研究这个问题，我们从照片共享平台 Instagram 收集了超过 20,000 张鸟类照片及其相应的喜好数据。我们标准化了点赞总数并从图像标题中提取信息。通过这个数据库，我们研究了与内容相关的图像属性，以了解它们如何影响普遍存在的按“赞”按钮的在线行为。我们发现鸟类家族之间存在巨大差异，令人惊讶的是，“最适合发在 Instagram 上的鸟类”类别中，有一个令人惊讶的获胜者。所描绘的鸟类的颜色也显着影响了在线社区的喜好行为，将之前发现的人类颜色偏好复制并推广到鸟类摄影领域。