This study examines the structural relationships between the perceived value dimensions of quality, emotional, price, and social, positive and negative emotions, psychological well-being, and loyalty in the video game context along with the moderating role of the perceived severity of COVID-19. This study collected data from 258 video game consumers in the United States via three waves of surveys. The findings of structural equation modeling revealed significant associations among the perceived value dimensions, emotions, psychological well-being, and loyalty. In addition, the moderating role of the perceived severity of COVID-19 showed that the impact of video game consumers' positive emotions on psychological well-being would be weaker with a high level of perception of the severity of COVID-19. Based on the empirical results, this research proposes theoretical (i.e., extension of the cognitive appraisal theory in a digital environment, and integration of the cognitive appraisal theory with the two-factor theory of motivation) and practical implications (i.e., how to increase levels of users’ psychological well-being and loyalty via video games) for the video game industry during and after the era of COVID-19.

这项研究调查了质量，情感，价格以及社会，正面和负面情感，心理健康和忠诚度在视频游戏环境中的感知价值维度之间的结构关系，以及感知到的COVID-严重性的调节作用19 这项研究通过三波调查从美国258个视频游戏消费者那里收集了数据。结构方程模型的发现揭示了感知价值维度，情绪，心理健康和忠诚度之间的显着关联。此外，COVID-19严重程度的调节作用表明，如果对COVID-19严重程度的感知程度较高，视频游戏用户的积极情绪对心理健康的影响就会减弱。根据实证结果，