Abstract

Objective

This study examined the effects of temporal frame and message format on users’ risk perception, message elaboration, and intention to disseminate the message to others.

Methods

268 undergraduate students at a U.S. public university participated in a 2 (temporal frame: day vs. year) x 2 (message format: text-based vs. visual-based infographics) online experiment. Participants were randomly assigned to one of the four conditions and completed questions about perceived risk, message elaboration, intention to share information, and their demographics, and medical history.

Results

Findings reported that the interaction was significant for all dependent variables: perceived risk, F(1, 264) = 11.46, p < .01, ηp² = .04, message elaboration, F(1, 264) = 8.73, p < .01, ηp2 = .03, and sharing intention, F(1, 264) = 11.74, p < .01, ηp² = .04.

Conclusion

Visual-based infographics were more effective when paired with a day frame, while text-based messages were more influential when used with a year frame

中文翻译：

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当信息图表更好地工作时：电子卫生通信中时间框架和消息格式之间的相互作用

摘要

客观的

本研究考察了时间框架和消息格式对用户风险感知、消息阐述和向他人传播消息的意图的影响。

方法

美国公立大学的 268 名本科生参加了 2（时间框架：日与年）x 2（消息格式：基于文本与基于视觉的信息图表）的在线实验。参与者被随机分配到四个条件之一，并完成有关感知风险、信息阐述、共享信息的意图、人口统计和病史的问题。

结果

结果表明，所有因变量的交互作用均显着：感知风险，F(1, 264) = 11.46, p < .01, ηp ² = .04, 信息阐述, F(1, 264) = 8.73, p < . 01, ηp2 = .03, 共享意图, F(1, 264) = 11.74, p < .01, ηp ² = .04。

结论

基于视觉的信息图表与日期框架搭配使用时更有效，而基于文本的信息与年份框架搭配使用时更有影响力