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Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic
Electronic Commerce Research ( IF 3.7 ) Pub Date : 2021-04-21 , DOI: 10.1007/s10660-021-09484-x
Xuesong Zhou , Zhengyang Chen , Xiang Zhan , S. BalaMurugan , K. Deepa Thilak

Recent advances in the field of digital technology have enabled the expansion of the business market to a new level. Digital business markets encompass eminent features like increased transparency, enhanced customer relationship, flexible business targets, customer participation, etc. It aids in enhancing traditional business quality by bridging the relationship between the suppliers and the customers. The massive development of internet technology in recent years has largely contributed to the emergence of digital business. The digitization of the business world helps small and medium enterprises create a new digital network, which allows overcoming large enterprises' dominance. Since small and medium enterprises play a major role in determining a country's economy, the digital market's emergence and development are very important. The self-organizing capability of the digital market is the main advantage for newly emerging enterprises. Recently, the Covid-19 pandemic has resulted in customers' migration from offline shopping to the online market. These changing business models mandate the need for policies and control mechanisms. Using these policies, digital business projects are developed using an open environment using which the small and medium enterprises can interact with each other. These policies and control mechanisms outline the rules to be followed to avoid the current digital market issues. These policies must be designed to improve and ensure the welfare of future digital business systems. Thus, this paper aims to explore the policies associated with regulating and promoting the digital business economy.



中文翻译:

在covid-19大流行期间改进了促进未来数字业务经济的政策机制

数字技术领域的最新进展已使商业市场扩展到一个新的水平。数字业务市场包含一些重要功能,例如增加透明度,增强客户关系,灵活的业务目标,客户参与度等。它通过桥接供应商和客户之间的关系来帮助提高传统业务质量。近年来,互联网技术的迅猛发展很大程度上推动了数字业务的兴起。商业世界的数字化有助于中小型企业创建新的数字网络,从而克服大型企业的主导地位。由于中小企业在决定一个国家的经济中起着重要作用,因此数字市场的出现和发展非常重要。数字市场的自组织能力是新兴企业的主要优势。最近,Covid-19大流行导致客户从离线购物迁移到在线市场。这些不断变化的业务模型要求对策略和控制机制的需求。使用这些策略,数字业务项目是使用开放环境开发的,中小型企业可以在该环境中相互进行交互。这些政策和控制机制概述了避免当前数字市场问题应遵循的规则。这些政策必须旨在改善和确保未来数字业务系统的福利。因此,本文旨在探索与规范和促进数字商业经济相关的政策。

更新日期:2021-04-21
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