This paper proposes a new conceptualization of business model (BM) that rigorously exploits the important insights this notion offers and links them to related views developed in economics and business studies. We develop the foundations of a BM concept consistent with the principles of generalized Darwinism (GD) and with contributions already developed within this framework. Thus, we demonstrate the relevance of GD as a unifying framework for developing the evolutionary theory of firm and industry. We suggest analysing BM as a generative replicator hosted by the firm, which structures interactions between the members of this organization and the social entities of its industrial environment. We argue that GD allows us to clarify the nature and boundaries of the BM concept and to specify its relationships to other key evolutionary concepts, such as organizational routines.

中文翻译：

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作为生成复制器的商业模式

本文提出了一种新的商业模式 (BM) 概念，该概念严格利用该概念提供的重要见解，并将它们与经济学和商业研究中发展的相关观点联系起来。我们开发了与广义达尔文主义 (GD) 原则一致的 BM 概念的基础，并在此框架内做出了贡献。因此，我们证明了 GD 作为发展公司和行业进化理论的统一框架的相关性。我们建议将 BM 分析为由公司托管的生成复制器，它构建了该组织成员与其工业环境中的社会实体之间的交互。我们认为 GD 允许我们阐明 BM 概念的性质和边界，并指定其与其他关键进化概念的关系，