As the hospitality academy matures it has worked towards bespoke theory development. Emerging literature has attempted to quantify, and develop measurements for, the intangible and situationally variable dimensions of hospitality and/or hospitableness. This paper aims to explore whether the importance tourists place on various aspects of ‘hospitality’ differs according to their culture, using country/region of origin as a proxy. A cross-national survey was conducted across multiple destinations in the Asia-Pacific and Europe. Data captured the importance 2248 tourists placed on 12 facets of hospitality. Results indicate that tourists’ nationality influences the importance they place on all facets of the hospitality experience. The study contributes to theory by advancing our understanding of how different cultures evaluate the importance of the multiple aspects of commercial hospitality. Practically, the study challenges hospitality industry conventions, which standardize rather than personalize guest-host interactions.

随着款待学院的成熟，它已致力于定制理论的发展。新兴的文献已经尝试对好客和/或好客的无形和随情况变化的维度进行量化和度量。本文旨在以原籍国/地区为代表，探讨游客在“热情好客”各个方面的重视程度是否因其文化而异。在亚太和欧洲的多个目的地进行了跨国调查。数据记录了2248位游客在12个接待方面的重要性。结果表明，游客的国籍会影响他们在接待体验各个方面的重视程度。这项研究通过增进我们对不同文化如何评估商业接待多个方面的重要性的理解，为理论做出了贡献。实际上，该研究挑战了酒店行业的惯例，后者规范了而不是个性化来宾与主持人的互动。