This article investigates the experiential affordances of watching online TV as outcomes of the material underpinnings of online TV and the actions taken by viewers. Potential experiential changes derive from how online TV services can be considered libraries of content affording self-scheduling action possibilities. Such changes need to be situated in the slow-to-change conditions of television viewing. We draw on a qualitative study of how viewers respond to the action possibilities and constraints of online TV services. We argue that potentials for individualized viewing are counterbalanced by television viewing as a social activity. Next, self-scheduling ties in with viewing as a deliberate action, appropriated to create experiences where attentiveness is tailored to what is narratively required. Finally, flow schedules are replaced with programed paths constraining the agency of viewers.

本文研究了观看在线电视的体验能力，这些体验是在线电视的物质基础和观众采取的行动的结果。潜在的体验性变化源于如何将在线电视服务视为可以提供自调度动作可能性的内容库。这样的变化需要位于电视观看的缓慢变化的条件下。我们对观众如何对在线电视服务的动作可能性和约束做出反应进行了定性研究。我们认为，个人观看的潜力被电视观看作为一种社会活动所抵消。接下来，将自我安排与将其视为故意的行为联系起来，以创造经验，使注意力根据叙事要求进行定制。最后，