Mounting research shows negative psychological effects for social media and recognizes fear of missing out (FoMO) as a key driver of social media use. This article focuses on social media influencers (SMIs) and investigates potentially positive forms of usage on psychological well-being (i.e., happiness), including how FoMO impacts consumer response to SMIs. A serial mediation model using survey data (N = 604) indicates SMI-related activities are positively associated with a consumer's happiness. Furthermore, SMI-related activities jointly and positively mediate the relationship between FoMO and happiness. Individuals higher in FoMO more frequently visited SMIs' account profiles leading to more frequent purchasing of products recommended by SMIs, which in turn positively influenced happiness. Implications of the findings are discussed with suggestions for future research.

中文翻译：

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Instagram 上对错过的恐惧和消费者的快乐：社交媒体影响者相关活动的连续调解

越来越多的研究表明社交媒体会产生负面心理影响，并认识到害怕错过 (FoMO) 是社交媒体使用的关键驱动因素。本文重点关注社交媒体影响者 (SMI)，并调查对心理健康（即幸福感）的潜在积极使用形式，包括 FoMO 如何影响消费者对 SMI 的反应。使用调查数据（N = 604) 表明与 SMI 相关的活动与消费者的幸福感呈正相关。此外，SMI 相关活动共同积极地调节 FoMO 与幸福之间的关系。FoMO 较高的个人更频繁地访问 SMI 的帐户资料，导致更频繁地购买 SMI 推荐的产品，进而对幸福感产生积极影响。讨论了研究结果的影响，并为未来的研究提出了建议。