当前位置: X-MOL 学术J. Destin. Mark. Manag. › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
When the parts of the sum are greater than the whole: Assessing the peak-and-end-theory for a heterogeneous, multi-episodic tourism experience
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2021-04-20 , DOI: 10.1016/j.jdmm.2021.100607
Wim Strijbosch , Ondrej Mitas , Tessa van Blaricum , Olaf Vugts , Carolien Govers , Moniek Hover , John Gelissen , Marcel Bastiaansen

Emotions are a key component of tourism experiences, as emotions make experiences more valued and more memorable. Peak-and-end-theory states that overall experience evaluations are best predicted by the emotions at the most intense and final moments of an experience. Peak-and-end-theory has mostly been studied for relatively simple experiences. Recent insights suggest that peak-and-end-theory does not necessarily hold for tourism experiences, which tend to be more heterogeneous and multi-episodic in nature. Through the novel approach of using electrophysiological measures in combination with experience reconstruction, the applicability of the peak-and-end-theory to the field of tourism is addressed by studying a musical theatre show in a theme park resort. Findings indicate that for a multi-episodic tourism experience, hypotheses from the peak-and-end-theory are rejected for the experience as a whole, but supported for individual episodes within the experience. Furthermore, it is shown that electrophysiology sheds a new light on the temporal dynamics of experience.



中文翻译:

当总和的一部分大于整体时:评估峰顶理论,以了解异构的,多时期的旅游经历

情感是旅游体验的关键组成部分,因为情感使体验更加珍贵和令人难忘。高峰和终结理论指出,总体体验评估最好通过体验中最激烈和最终时刻的情绪来预测。峰尾理论主要是针对相对简单的经验进行研究的。最近的见解表明,顶峰理论并不一定适用于旅游体验,而旅游体验在本质上往往更加多样化和多发。通过将电生理措施与经验重建相结合的新颖方法,可以通过研究主题公园度假村中的音乐剧表演来探讨峰顶理论在旅游领域的适用性。调查结果表明,对于一次多阶段的旅游体验,峰顶理论的假设对于整个体验都是被拒绝的,但是对于体验中的个别事​​件是支持的。此外,它表明电生理学为经验的时间动力学提供了新的思路。

更新日期:2021-04-20
down
wechat
bug