The ways in which people learn, communicate and engage in discussion have changed profoundly during the past decade. As Jenkins related in her book, The Convergence Crisis: An Impending Paradigm Shift in Advertising, Millenials do not want to be told the whole story. Rather, they want someone to begin a conversation that will engage others to become participants in the development of that story (2015). Technology now allows that to happen, sometimes with unintended and/or ill consequences, but technology also generates a dynamic potential to create international and interactive discourse aimed at addressing shared global challenges.

中文翻译：

---

新技术，新闻业新规则和互动新世界

在过去的十年中，人们学习，交流和参与讨论的方式发生了深刻的变化。正如詹金斯（Jenkins）在她的书《趋同危机：广告中即将发生的范式转变》中提到的那样，千禧一代不希望被告知整个故事。相反，他们希望某人开始对话，从而吸引其他人参与该故事的发展（2015年）。现在，技术可以使这种情况发生，有时会带来意想不到的和/或不良后果，但是技术也产生了动态潜力，可以创建旨在应对共同的全球挑战的国际互动对话。