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Key factors of information management for crowdfunding investor satisfaction
International Journal of Information Management ( IF 20.1 ) Pub Date : 2021-04-20 , DOI: 10.1016/j.ijinfomgt.2021.102354
Samuel Ribeiro-Navarrete , Daniel Palacios-Marqués , Carlos Lassala , Klaus Ulrich

Crowdlending platforms are becoming increasingly important as a collective financing mechanism for entrepreneurs and small and medium-sized enterprises (SMEs), especially those at an early stage. This study, which is based on a survey of investors on a Spanish crowdlending platform, uses fuzzy-set qualitative comparative analysis (fsQCA) to examine investor satisfaction with crowdlending platforms. Specifically, the study examines communication policies and the quality of the investor experience based on the information provided by these platforms. The value of this article lies in its examination of the antecedents of crowdlending investor satisfaction. The analysis shows that the actions of ensuring that it is easy to browse the platform, frequently updating project details, offering a mobile application, publishing a blog with details of new developments and frequently sending investors emails with information to support their investment decisions increase investors’ satisfaction with crowdlending platforms.



中文翻译:

信息管理对众筹投资者满意度的关键因素

作为企业家和中小型企业(SME)的集体融资机制,众筹平台正变得越来越重要,特别是在早期阶段。这项研究基于对西班牙众筹平台上的投资者进行的调查,它使用模糊集定性比较分析(fsQCA)来检验投资者对众筹平台的满意度。具体而言,该研究基于这些平台提供的信息来检查沟通政策和投资者体验的质量。本文的价值在于对众筹投资者满意度的前提进行研究。分析表明,采取了以下措施:确保易于浏览平台,经常更新项目详细信息,提供移动应用程序,

更新日期:2021-04-20
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