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Tourists on shared bikes: Can bike-sharing boost attraction demand?
Tourism Management ( IF 12.7 ) Pub Date : 2021-04-20 , DOI: 10.1016/j.tourman.2021.104328
Yang Yang , Lan Jiang , Zili Zhang

This study aims to investigate the impact of bike-sharing on tourist attraction demand in an urban destination. Using monthly data on 460 attractions in Chicago, Illinois from January 2013 to December 2019, we propose a difference-in-differences econometric model to examine the availability of nearby bike-sharing stations on attraction demand, measured by the number of TripAdvisor reviews. This model confirms the significant and positive effects of station presence and station number, each of which have a lag of about 9 months. Moreover, empirical results highlight public transport accessibility as a significant moderator of the bike-sharing effect, suggesting a complementary relationship between bike-sharing and public transport in mobilizing tourists within an urban environment. The effect of bike-sharing stations appears largest within an approximate 300-m radius of the attraction. Lastly, a discussion and implications for destination transport planning and attraction marketing are provided.



中文翻译:

乘坐共享单车的游客:共享单车能否提高吸引力需求?

这项研究旨在调查在城市目的地共享自行车对旅游景点需求的影响。使用2013年1月至2019年12月伊利诺伊州芝加哥市460个景点的月度数据,我们提出了一种差异差额经济计量模型,以根据TripAdvisor的评论数来研究景点需求附近的自行车共享站点的可用性。该模型证实了站点存在和站点数量的显着而积极的影响,每个站点都有大约9个月的滞后。此外,实证结果表明,公共交通的可及性是自行车共享效应的重要调节剂,表明自行车共享和公共交通之间的互补关系在动员城市环境中的游客方面。自行车共享站的影响在该景点的大约300米半径内显得最大。最后,提供了对目的地交通规划和景点营销的讨论和启示。

更新日期:2021-04-20
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