Interests in technology innovation has increased in many organizations. Collaborations among technology providers and marketers are occurring as they integrate these biometric technologies as a means of convenience and security for their consumers. Despite the benefits of integrating new technology to ease consumers' shopping experience, consumers are skeptical about using technology that requires their biometric data. Two studies were conducted to investigate the trust toward these biometric payment systems. Study 1 was conducted through a survey. The study investigated antecedents that affect consumers' trust of, attitude toward, and usage of a biometric payment system. Based on the results from Study 1, Study 2 was conducted by introducing two shopping modalities in the study. The results show that consumers would rather use a biometric payment system in stores than online. Between the two modalities, consumers' trust and attitude toward the technology have a stronger mediating role for online than in-store toward their intention to use. In addition, self-efficacy consistently moderates the antecedents (performance expectation and perceived risk) and their intention to use.

中文翻译：

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消费者使用生物特征面部识别作为支付方式的意愿实证研究

许多组织对技术创新的兴趣有所增加。技术供应商和营销商之间的合作正在发生，因为他们将这些生物识别技术集成为一种为消费者提供便利和安全的手段。尽管集成新技术可以简化消费者的购物体验，但消费者对使用需要他们的生物识别数据的技术持怀疑态度。进行了两项研究来调查对这些生物识别支付系统的信任。研究 1 通过一项调查进行。该研究调查了影响消费者对生物识别支付系统的信任、态度和使用的前因。基于研究 1 的结果，研究 2 通过在研究中引入两种购物方式进行。结果表明，消费者更愿意在商店中使用生物识别支付系统而不是在线。在这两种方式之间，消费者对技术的信任和态度在网上比店内对他们的使用意图具有更强的中介作用。此外，自我效能始终调节前因（绩效预期和感知风险）及其使用意图。