This inductive research provides a deeper understanding of the digital transformation of retail supply chains and its underlying impact on supply chain strategy and operational structure. In this context, we develop a conceptual framework of digital retail supply chains to identify the key elements and their interactions. We offer a theoretically derived explanation of the ecosystem characterization of digital supply chains and show how retail supply chains fit this characterization. The supply chain ecosystem provides retail firms a way to strategize an organizational outlook that enables digitization of conventional supply chain processes. We find that emerging digital supply chains harness corporate digital awareness to operate within an ecosystem that iteratively guides the digital transformation process. The subsequent analysis highlights a digital transformation process that incorporates real-time reporting, speed of discovery/action, visibility across the enterprise, and flexibility to react to environmental changes. Consequently, these contributing elements enable executional flexibility that is the hallmark of digital supply chains. We conclude by theorizing relevant research propositions that describe relational connections among the constituent elements of the digital supply chain framework and offer avenues for future research.

中文翻译：

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全渠道零售中的数字供应链：一个概念框架

这项归纳研究提供了对零售供应链数字化转型及其对供应链战略和运营结构的潜在影响的更深入了解。在此背景下，我们开发了数字零售供应链的概念框架，以识别关键要素及其相互作用。我们对数字供应链的生态系统特征提供了理论上的解释，并展示了零售供应链如何适应这一特征。供应链生态系统为零售公司提供了一种方法来制定组织前景，从而实现传统供应链流程的数字化。我们发现，新兴的数字供应链利用企业的数字意识在一个迭代引导数字转型过程的生态系统中运作。随后的分析强调了一个数字化转型过程，该过程包含实时报告、发现/行动的速度、整个企业的可见性以及对环境变化做出反应的灵活性。因此，这些贡献要素使执行灵活性成为数字供应链的标志。最后，我们对相关研究命题进行了理论化，这些命题描述了数字供应链框架的组成要素之间的关系，并为未来的研究提供了途径。