This research examines differences in the adoption of online reselling between old and young millennials across countries in Europe. National cultural values and government policies are included in the analysis as reasons for differences between countries. Responses from 35,390 individuals from 14 European countries are used to test a multilevel model. The results indicate that young millennials are less likely to resell online. Individualism and public investment in R&D have positive effects on reselling adoption, whereas uncertainty avoidance has a negative effect. Uncertainty avoidance and investment in R&D and in education explain differences between countries in reselling adoption by young versus old millennials.

这项研究调查了欧洲各个国家的千禧一代在年轻人和年轻人之间在采用在线转售方式方面的差异。分析中包括了国家文化价值观和政府政策，作为国家间差异的原因。来自14个欧洲国家/地区的35,390个人的回答用于检验多层次模型。结果表明，年轻的千禧一代不太可能在网上转售。个人主义和对研发的公共投资对转售采用具有积极影响，而避免不确定性则具有负面影响。在研发和教育方面的不确定性规避和投资，解释了各国之间在转售千禧一代与老年千禧一代之间的差异。