Overview: Although storytelling is widely understood as critical to business operations and leadership more broadly, little research exists on storytelling specifically within innovation contexts. Innovators need practical strategies to communicate discoveries, failures, progress, and opportunities effectively. Organizations must empower their innovation teams to practice the art and science of innovation storytelling.

中文翻译：

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创新者必须是强大的讲故事者

概述：尽管讲故事被广泛理解为对业务运营和领导至关重要，但很少有专门针对创新环境的讲故事研究。创新者需要切实可行的策略，以有效地传达发现，失败，进展和机会。组织必须授权其创新团队实践创新讲故事的艺术和科学。