Overview: When designed and driven efficiently, crowdsourcing can leverage the power of collective intelligence and yield innovative solutions. To date, the crowdsourcing literature has focused on exemplary corporate initiatives and less on crowdsourcing contests in public service organizations (PSOs), which have a diverse ecosystem. Existing literature has only sparsely studied the design aspect of crowdsourcing as a process. We explored crowdsourcing contests hosted by two large PSOs, Deutsche Bahn and Indian Railways, from a process perspective. We created a six-stage framework for crowdsourcing contests that other PSOs can use. We highlight the need for effective internal and external marketing to enhance the effectiveness of crowdsourcing in PSOs. With structured efforts, crowdsourcing contests can help PSOs cocreate impactful solutions by seamlessly blending internal and external knowledge and efforts.

概述：通过有效地设计和驱动，众包可以利用集体智慧的力量并产生创新的解决方案。迄今为止，众包文献只关注示例性公司计划，而很少关注具有多样化生态系统的公共服务组织（PSO）中的众包竞赛。现有文献仅对作为一个过程的众包的设计方面进行了稀疏的研究。我们从流程的角度探讨了由两家大型PSO（德国铁路公司和印度铁路公司）主办的众包竞赛。我们为众包竞赛创建了一个由六个阶段组成的框架，其他PSO可以使用该框架。我们强调需要有效的内部和外部营销，以提高PSO中众包的有效性。经过有条不紊的努力，