The literature describes the potential for using future services technologies in public health emergencies. The ongoing coronavirus pandemic is resulting in unparalleled challenges to healthcare services in almost all countries, requiring innovative methods of practicing across health professions. Factors affecting pharmacists’ choice of telemedicine adoption/non-adoption are yet to be examined, especially in Italy. Thus, we investigate the behavioral intentions of pharmacists related to telemedicine, as a future services technology, in the current pandemic context. Our model draws on the theory of planned behavior and extends it to investigate the mechanisms underlying attitude formation to telemedicine adoption through a cross-sectional approach, using a questionnaire-based survey. The model has medium-to-high power in predicting telemedicine adoption intention, and the two significant direct antecedents of the target construct (attitude to telemedicine, and perceived behavioral control) are almost equally important. The psychological mechanisms linked to the tendency to implement emerging technology are complex and have major management effects. Studies in this field are yet to focus on the issues that affect the pharmacists’ decision regarding adopting or not adopting telemedicine, as a future services technology.

文献描述了在突发公共卫生事件中使用未来服务技术的潜力。持续的冠状病毒大流行给几乎所有国家的医疗保健服务带来了前所未有的挑战，需要跨卫生专业的创新方法。影响药剂师选择采用/不采用远程医疗的因素尚待研究，尤其是在意大利。因此，我们调查了在当前大流行背景下，作为未来服务技术的远程医疗相关药剂师的行为意图。我们的模型借鉴了计划行为理论，并将其扩展到通过横断面方法，使用基于问卷的调查来研究态度形成对远程医疗采用的潜在机制。该模型在预测远程医疗采用意向方面具有中高功效，目标构造的两个重要直接前因（对远程医疗的态度和感知行为控制）几乎同等重要。与实施新兴技术的倾向相关的心理机制是复杂的，并且具有重大的管理效果。该领域的研究尚未关注影响药剂师决定采用或不采用远程医疗作为未来服务技术的问题。