This article explores a specific – but highly plastic – activity-tracking platform. Marketed to parents, ‘Milo Champions’ encourages the monitoring and rewarding of children, based on their activities and behaviours. The platform incorporates a popular Australian food brand – Nestlé’s Milo – and is designed for children aged between 6 and 12. Utilising walkthrough and software studies methodologies, the platform is traced by analysing app interfaces and online promotional material. Milo Champions is a niche example in the growing category of children’s activity-tracking apps: one that wraps masculinised logics of self-tracking around a multitude of parenting practices and envisages them, being deployed through feminised practices of caregiving. This article adds to prescient discussions about the ‘datafied child’ of the 21st century, and how health and wellbeing informatics are entangled with corporate interests.

本文探讨了一个特定的但高度可塑的活动跟踪平台。向父母推销的“米洛冠军”鼓励根据孩子的活动和行为对孩子进行监视和奖励。该平台整合了一个受欢迎的澳大利亚食品品牌雀巢的米洛，该平台是为6至12岁的儿童设计的。该平台利用演练和软件研究方法，通过分析应用程序界面和在线促销材料来追踪该平台。Milo Champions是不断增长的儿童活动跟踪应用程序类别中的一个利基榜样：该应用程序围绕着多种育儿习惯包装了男性化的自我跟踪逻辑，并通过女性化的照护实践进行了部署。本文将对21世纪的“有数据的孩子”进行有先见之明的讨论，