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Community orientation: an overlooked pillar of market-oriented higher education institutions
Journal of Marketing for Higher Education ( IF 3.906 ) Pub Date : 2021-04-18 , DOI: 10.1080/08841241.2021.1907836
Shahira El Alfy 1
Affiliation  

The research explores community orientation (CO) perceptions and their potential outcomes within a higher education context. The study follows a three-step approach that draws from service marketin...

中文翻译:

社区导向:市场导向型高等教育机构的一个被忽视的支柱

该研究探讨了高等教育背景下的社区导向(CO)认知及其潜在结果。该研究遵循三步法,借鉴了服务营销...
更新日期:2021-04-18
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