Familiar tourists, associated with repeat tourism, demonstrate both behavioural and affective commitment to their special, or familiar, places. Yet they remain overlooked in favour of volume measurements of generic repeat tourists. This interpretive study provides a more holistic understanding of the relationship between tourists demonstrating loyalty and attachment to place (familiar tourists) and the place commanding such behaviour (familiar place). It also evaluates ways in which familiar places enter and evolve in the lives of individuals (familiar place formation). The preparatory phase of the research used focus groups with informants who self-identified as familiar tourists. The main fieldwork was conducted concurrently in two tourist destinations in Wales, UK, namely Gower and Mawddach. It comprised field interviews with familiar tourists, interviews with tourism providers, and a self-completion written instrument for other (non-interviewed) familiar tourists. Overall, the two research phases captured the familiar tourism experiences of 289 informants. The findings showed familiar place relationships as spanning decades and even generations. An original, evidence-based typology of familiar place formation: namely conversion, inheritance (heirloom or genealogy) and discovery (other-led or self-led) is offered. Subsequently, these five types of familiar place formation are interpreted as five corresponding strategic and creative themes for practical marketing campaigns.

与重复旅游相关的熟悉的游客对他们特殊或熟悉的地方都表现出行为上和情感上的承诺。然而，他们仍被通用重复游客的体积测量所忽视。这项解释性研究对展示忠诚度和对场所的忠诚度的游客（熟悉的游客）与指挥这种行为的场所（熟悉的地方）之间的关系提供了更全面的了解。它还评估了熟悉的地方进入和发展个人生活的方式（熟悉的地方形成）。研究的准备阶段将焦点小组与自称是熟悉游客的线人联系起来。主要的实地考察是在英国威尔士的两个旅游胜地高尔和毛达奇同时进行的。它包括对熟悉的游客的实地采访，与旅游服务提供商的访谈，以及针对其他（未经访谈）熟悉的游客的自我完善的书面工具。总体而言，这两个研究阶段捕获了289位线人的熟悉的旅游经历。调查结果显示了数十年甚至几代人熟悉的地方关系。提供了熟悉的场所形成的原始的，基于证据的类型学：即转换，继承（传家宝或家谱）和发现（由他人主导或由自我主导）。随后，这五类熟悉的场所形成被解释为针对实际营销活动的五个相应的战略和创意主题。调查结果显示了数十年甚至几代人熟悉的地方关系。提供了熟悉的场所形成的原始的，基于证据的类型学：即转换，继承（传家宝或家谱）和发现（由他人主导或由自我主导）。随后，这五类熟悉的场所形成被解释为针对实际营销活动的五个相应的战略和创意主题。调查结果显示了数十年甚至几代人熟悉的地方关系。提供了熟悉的场所形成的原始的，基于证据的类型学：即转换，继承（传家宝或家谱）和发现（由他人主导或由自我主导）。随后，这五类熟悉的场所形成被解释为针对实际营销活动的五个相应的战略和创意主题。