This study uses data from firm surveys to present new findings on firms’ strategies for price/quality competition and on the relationship between competition strategy and various firm characteristics, including profitability and productivity. First, the results indicate that a relatively large number of firms adopt a quality competition strategy, particularly firms operating in the service industries. Second, firms adopting a quality competition strategy tend to have highly educated employees, invest in intangible assets, such as R&D and advertising, and show a higher probability of innovating. Third, the profitability and productivity of firms adopting a quality competition strategy is higher than that of firms adopting a price competition strategy, although the difference in productivity according to competition strategy should be interpreted with caution.

本研究使用来自公司调查的数据来展示关于公司价格/质量竞争战略以及竞争战略与各种公司特征（包括盈利能力和生产力）之间关系的新发现。首先，结果表明，相对较多的企业采用质量竞争战略，尤其是在服务行业经营的企业。其次，采用质量竞争战略的企业往往拥有受过高等教育的员工，投资于研发和广告等无形资产，并表现出更高的创新概率。第三，采用质量竞争战略的企业的盈利能力和生产率高于采用价格竞争战略的企业，