Within tourism studies, there has been limited attention to the concept of World Intangible Cultural Heritage, its discursive normalisation and its effects at the level of the nation or public sphere. Through a discourse analysis of a public institutional document on intangible cultural heritage in Scotland, we demonstrate how Foucault's power/knowledge dyad unfolds at one of its points of application. Our key findings include that discursive strategies of conviction (such as inventorying) are deployed to frame intangible cultural heritage within an existing discursive field of relationship that articulates with Scotland's contested political position within the United Kingdom; and that notions concerning the importance of safeguarding intangible cultural heritage have been constructed through discourses of its fragility and immateriality.

在旅游学研究中，对世界非物质文化遗产的概念，其话语规范化及其在国家或公共领域的影响的关注有限。通过对有关苏格兰非物质文化遗产的公共机构文件进行的话语分析，我们证明了福柯的力量/知识二元论如何在其应用之一上展现出来。我们的主要发现包括：采用定罪的话语策略（例如清点）在现有的话语关系领域内构筑非物质文化遗产，这种关系与苏格兰在英国的竞争性政治立场密切相关；关于保护非物质文化遗产重要性的观念是通过论述其脆弱性和非物质性而构建的。