ABSTRACT

This paper studies the design of an ecotourism supply chain and presents a mathematical model to maximize the profit of the proposed supply chain. The impact of discount and advertisement on the total demand and profit is examined. The proposed model is verified using a real case study. The findings show that investment in ecotourism is beneficial and causes economic, social, and cultural development of the ecotourism community. Two groups of managerial insights including managerial suggestions for ecotourism activists and those for the government and relevant authorities are provided. Finally, suggestions for future research are presented.

中文翻译：

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生态旅游供应链中的折扣和广告

摘要

本文研究了生态旅游供应链的设计，并提出了一个数学模型来最大化所提议供应链的利润。研究了折扣和广告对总需求和利润的影响。所提出的模型已通过实际案例进行了验证。研究结果表明，对生态旅游的投资是有益的，并导致生态旅游社区的经济，社会和文化发展。提供了两组管理见解，包括对生态旅游活动家以及政府和有关当局的管理建议。最后，提出了对未来研究的建议。