The concept of the market is a linchpin notion in the analysis of contemporary capitalism. This article seeks to question how the term has tended to oscillate between two problematic types of use: either underspecifying the history and politics tied to the concept or, conversely, overloading the notion with a proliferation of too many meanings and applications. As a way to chart an alternative approach which can objectify and critique some of these patterns, this paper re-excavates the notion of ‘the market’ through a historicization of its ideological production and consumption. In particular, the argument brings political economy scholarship into a conversation with theoretical advances in the analysis of ideology, notably Michael Freeden’s so-called ‘morphological approach’. The article illuminates not only past usage patterns but also how the potency of the expression has been refreshed within recent decades associated with neoliberalism. In this way, through a dissection of this master category, the article also aims to contribute to identifying more precisely what is new in the neoliberal ideological ecosystem.

市场的概念是当代资本主义分析中的关键概念。本文试图质疑该术语如何在两种有问题的使用类型之间摇摆：要么未充分说明与该概念相关的历史和政治，要么相反，使该概念过载，并带来了太多的含义和应用。为了绘制一种可以对其中一些模式进行客观化和批判的替代方法，本文通过对意识形态生产和消费进行历史化来重新挖掘“市场”的概念。尤其是，该论点使政治经济学学者与意识形态分析的理论进展进行了对话，特别是迈克尔·弗里登（Michael Freeden）所谓的“形态学方法”。这篇文章不仅阐明了过去的使用模式，而且阐明了在与新自由主义有关的最近几十年中，这种表达的效力如何得到了更新。这样，通过剖析该主要类别，本文还旨在帮助更准确地确定新自由主义意识形态生态系统中的新内容。