This study examines the economic, technological and cultural implications of Netflix in Thailand on local content industries and regulators. It also explores industry and regulatory responses to Netflix's emergence in a small market like Thailand. The study finds Netflix has markedly affected the industries' value chain but with contrasting impacts for broadcasting and film. Broadcasters have migrated online either by establishing their own platforms or by repositioning themselves as content providers for international streaming players in addition to acquiring business deals with other OTTs or broadcasters in regional markets. For film, a window of opportunity has been created by Netflix for small and independent filmmakers wishing to bypass the long-standing monopoly in the Thai film industry. Meanwhile, the country's regulator has looked for ways to bring foreign OTTs like Netflix under its oversight and may adopt a reward-based scheme while promoting local content industry with capacity-building and promotional measures.

这项研究研究了Netflix在泰国对本地内容行业和监管机构的经济，技术和文化影响。它还探讨了行业和监管机构对Netflix在泰国这样的小市场中崛起的反应。研究发现，Netflix已显着影响了行业的价值链，但对广播和电影的影响却截然相反。广播公司已经通过建立自己的平台或重新定位为国际流媒体播放器的内容提供商而在线迁移，除了与区域市场中的其他OTT或广播公司达成业务交易。对于电影而言，Netflix为希望绕过泰国电影业长期垄断地位的小型独立电影制片人创造了机会之窗。同时，国家