The global COVID-19 pandemic has caused a transformation of virtually all aspects of the world order today. Due to the introduction of the world quarantine, a considerable share of professional communications has been transformed into a format of distance interaction. As a result, the specific weight of traditional components of the investment attractiveness of a region is steadily going down, because modern business can be built without the need for territorial unity. It should be stated that now the criteria according to which investors decide if they are ready to invest in a region are dynamically transforming. The significance of the following characteristics is increasingly growing: the sustainable development of a region, qualities of the social environment, and consistency of the social infrastructure. Thus, the approaches to evaluating the region’s investment attractiveness must be transformed. Moreover, the investment process at the federal level involves the determination of target areas of regional development. Despite the universal significance of innovative development, the region can develop much more dynamically when a complex external environment is formed that complements its development model. Interregional interaction, as well as an integrated approach to innovative development, taking into account not only the momentary effect, but also the qualitative long-term transformation of the region, will significantly increase the return on investment. At the same time, the currently existing methods for assessing the investment attractiveness of the region are usually heuristic in nature and are not universal. The heuristic nature of the existing methods does not allow to completely abstract from the subjectivity of the researcher. Moreover, the existing methods do not take into account the cyclical properties of the innovative development of the region, which lead to the formation of a long-term effect from the transformation of the regional environment. This study is aimed at forming a comprehensive methodology that can be used to evaluate the investment attractiveness of a certain region and conclude about the lines of business that should be developed in it as well as to find ways to increase the region’s investment attractiveness. According to the results of the study, a comprehensive methodology was formed to evaluate the region’s investment attractiveness. It consists of three key indicators, namely, the level of the region’s investment attractiveness, the projected level of the region’s investment attractiveness, and the development vector of the region’s investment attractiveness. This methodology is based on a set of indicators that consider the status of the economic and social environment of the region, as well as the status of the innovative and ecological environment. The methodology can be used to make multi-dimensional conclusions both about the growth areas responsible for increasing the region’s innovative attractiveness and the lines of business that should be developed in the region.

中文翻译：

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COVID-19大流行后果评估区域投资吸引力的方法的转变

全球COVID-19大流行已经导致当今世界秩序的几乎所有方面都发生了变化。由于引入了世界检疫，相当一部分的专业交流已转变为距离互动的形式。结果，一个地区的投资吸引力的传统组成部分的比重正在稳步下降，因为可以建立现代企业而无需领土统一。应该指出，现在，投资者决定是否准备在某个地区投资的标准正在动态变化。以下特征的重要性日益增长：一个地区的可持续发展，社会环境的质量以及社会基础设施的一致性。因此，评价区域投资吸引力的方法必须转变。此外，联邦一级的投资过程涉及确定区域发展的目标领域。尽管创新发展具有普遍意义，但当形成一个复杂的外部环境以补充其发展模式时，该地区可以更加动态地发展。区域间的相互作用以及创新发展的综合方法，不仅要考虑到瞬时效应，而且要考虑到该地区的长期定性转型，都将大大提高投资回报率。同时，目前用于评估该地区投资吸引力的方法通常本质上是试探性的，并不是通用的。现有方法的启发式性质不允许完全从研究者的主观性中抽象出来。而且，现有的方法没有考虑到区域创新发展的周期性，这导致区域环境的转变形成了长期效应。这项研究旨在形成一种综合的方法，可用于评估某个地区的投资吸引力，并得出关于该地区应发展的业务范围的结论，并找到提高该地区投资吸引力的方法。根据研究结果，形成了一种综合的方法来评估该地区的投资吸引力。它由三个关键指标组成，即 地区投资吸引力的水平，地区投资吸引力的预计水平以及地区投资吸引力的发展载体。该方法基于一系列指标，这些指标考虑了该地区经济和社会环境的状况以及创新和生态环境的状况。该方法可用于就负责增加该地区创新吸引力的增长领域以及该地区应发展的业务范围做出多维结论。该方法基于一系列指标，这些指标考虑了该地区经济和社会环境的状况以及创新和生态环境的状况。该方法可用于就负责增加该地区创新吸引力的增长领域以及该地区应发展的业务范围做出多维结论。该方法基于一系列指标，这些指标考虑了该地区经济和社会环境的状况以及创新和生态环境的状况。该方法可用于就负责增加该地区创新吸引力的增长领域以及该地区应发展的业务范围做出多维结论。