There is an established research agenda on dissecting an articles components, title and abstract readability and diversity, keywords, number references, and determining their association with bibliometrics performance. Yet, journals titles and their overview, aim and scope (i.e., journals mission statement, JMS(s) have not been investigated with the same diligence. This study aims to conduct a comprehensive outlook of titles and JMSs lexical structure and identify significant differences between journals prestige and type of access groups and their JMS content in the field of business, management and accounting (BMA). Lexical network analysis was used to explore journals title structure. JMS were examined through the Flesch-Kincaid grade level for readability and the Yules K for lexical diversity. Titles and JMS structural analysis reflected current and critical discussion in BMA: an obsession for counterintuitive findings and ICT tools. JMS expressed mostly target customers and markets. JMS from reputable journals showed a higher betweenness for key terms related to rigorous features, while JMS of lower reputable journals highlighted indexing attributes (i.e., Scopus). Wilcoxon rank sum and Kruskal Wallis tests showed significant differences in the JMS median diversity regarding the journals type of access and best quartiles.

中文翻译：

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期刊标题和使命宣言：词法结构，多样性和可读性

关于解剖文章的组成部分，标题和摘要的可读性和多样性，关键字，数字参考以及确定它们与文献计量学性能之间的关系，已经建立了既定的研究议程。然而，尚未对期刊名称及其概述，目的和范围（即期刊使命陈述，JMS）进行同样的调查，目的是对期刊名称和JMS的词汇结构进行全面的观察，并找出两者之间的显着差异。期刊在业务，管理和会计（BMA）领域的信誉和访问类型以及它们的JMS内容；使用词法网络分析来探索期刊的标题结构；并通过Flesch-Kincaid等级对JMS进行了可读性和Yules检查K用于词法多样性。标题和JMS结构分析反映了BMA中当前和关键的讨论：对直觉的发现和ICT工具的痴迷。JMS表示主要针对目标客户和市场。知名期刊的JMS在与严格功能相关的关键术语之间显示出较高的中间度，而知名度较低的期刊的JMS则突出了索引属性（即Scopus）。Wilcoxon等级和和Kruskal Wallis检验显示，JMS中位数多样性在期刊访问类型和最佳四分位数方面存在显着差异。Scopus）。Wilcoxon等级和和Kruskal Wallis检验显示，JMS中位数多样性在期刊访问类型和最佳四分位数方面存在显着差异。Scopus）。Wilcoxon等级和和Kruskal Wallis检验显示，JMS中位数多样性在期刊访问类型和最佳四分位数方面存在显着差异。