Within the context of the airline industry, this study offers an integrated approach measuring the effects of internal brand communication, brand-centered training, transformational leadership, brand ideology, and internal brand communities on job satisfaction and work outcomes. It further explores the role of job satisfaction as a mediator between internal branding and work outcomes. Following an analysis of 485 responses, we find that leadership, ideology, and communities positively influence job satisfaction, which in turn affects intention-to-stay, team performance, and brand commitment. Job satisfaction is also found to mediate the relationships between internal branding (i.e., transformational leadership, brand ideology, and internal brand communities) and work outcomes. These findings highlight that appropriate branding strategies can enhance airline development through employee satisfaction.

在航空业的背景下，这项研究提供了一种综合方法，用于衡量内部品牌沟通，以品牌为中心的培训，变革型领导，品牌意识形态和内部品牌社区对工作满意度和工作成果的影响。它进一步探讨了工作满意度作为内部品牌和工作成果之间的中介者的作用。在对485项响应进行分析之后，我们发现领导力，意识形态和社区对工作满意度产生积极影响，从而反过来会影响他们的住宿意愿，团队绩效和品牌承诺。工作满意度还可以调解内部品牌（即变革型领导，品牌意识形态和内部品牌社区）与工作成果之间的关系。