Increased support from customers for Islamic financial services is very important to create resilience and competitiveness in the Islamic banking industry. By highlighting certain social activities, this paper estimates the role of Islamic banks’ CSR in influencing customer loyalty, both individually and through the integrated roles of image, trust, satisfaction, and reputation. These paths explore how CSR makes customers impressed, convinced, satisfied, amazed, and ultimately loyal to Islamic banks. The empirical analysis of partial least square structural equation modeling (n = 283) has shown that CSR directly and positively impacts loyalty. Indirectly, these two aspects have an insignificant relationship through the serial roles of image-reputation and satisfaction-reputation, but significant through the single role of reputation and the serial role of trust-reputation. This study has resulted in an updated prediction model of Islamic banking customer loyalty. The practical implication lies in the importance of developing CSR to generate trust and reputation which ultimately increase customer loyalty toward Islamic banks.

客户对伊斯兰金融服务的更多支持对于在伊斯兰银行业中建立弹性和竞争力非常重要。通过重点介绍某些社交活动，本文通过形象，信任，满意度和声誉的综合作用，分别评估了伊斯兰银行的企业社会责任在影响客户忠诚度中的作用。这些路径探索了CSR如何使客户印象深刻，令人信服，满意，惊讶并最终忠于伊斯兰银行。偏最小二乘结构方程建模（n）的实证分析。 = 283）表明，企业社会责任直接而积极地影响着忠诚度。间接地，这两个方面通过图像信誉和满意度信誉的串行角色无关紧要，但是通过声誉的单一角色和信任信誉的串行角色则很重要。这项研究得出了更新的伊斯兰银行客户忠诚度预测模型。实际的含义在于发展CSR的重要性，以建立信任和声誉，从而最终提高客户对伊斯兰银行的忠诚度。