In online travel communities, value can be both co-created and co-destroyed. Many recent studies have investigated value co-creation and its causes and effects. However, the internal mechanisms of value co-destruction caused by customers’ interactions remain underexplored. This study empirically examines the value co-destruction expressive behaviors, their outcomes, and the negative perceptions and behaviors of online travel communities. The findings indicate that social loafing and knowledge hiding decrease perceived functional benefits, leading to negative word-of-mouth, switching behavior, and counterproductive work behavior. Social loafing, knowledge hiding, and communication overload decrease perceived justice, which leads to switching behavior. Communication overload, distrust, inappropriate behavior, and conflict decrease perceived interpersonal benefits, leading to negative word-of-mouth, switching behavior, and counterproductive work behavior. Based on these findings, this study outlines specific actions for managing online travel communities from value co-destruction perspective.

在在线旅行社区中，价值既可以共同创造，也可以共同破坏。最近的许多研究调查了价值共创及其成因。但是，由客户的交互作用引起的价值共同毁灭的内部机制仍未得到开发。这项研究从经验上考察了价值共破坏的表现行为，其结果以及在线旅游社区的负面看法和行为。研究结果表明，社交闲逛和知识隐藏降低了感知到的功能收益，导致负面口碑，转换行为和适得其反的工作行为。社交闲逛，知识隐瞒和交流过多会降低人们的正义感，从而导致行为转变。通讯超载，不信任，不当行为，冲突和冲突减少了人际交往的收益，导致负面的口碑，转换行为和适得其反的工作行为。基于这些发现，本研究从价值共损的角度概述了管理在线旅游社区的具体措施。