Abstract

The current study examined how parasocial relationships with both original (i.e., newly created and unfamiliar) and unoriginal (i.e., previously existing and familiar) characters and nostalgia-proneness can influence audience selection and enjoyment of movie adaptations. In an experiment, participants were exposed to storyboards previewing movies that could potentially be adapted from cartoon television shows to become future movies. The storyboards were manipulated to have either original or unoriginal characters. Afterward, participants reported how much they enjoyed and felt nostalgic about the stimuli, their future viewing intentions, and their parasocial interactions with the characters. Results showed that participants with stronger parasocial relationships with both original and unoriginal characters predicted greater parasocial interactions, enjoyment, and viewing intentions. Additional results partially demonstrated that those with stronger nostalgia-proneness expressed greater enjoyment and future viewing intentions for storyboards with unoriginal characters.

摘要

目前的研究考察了与原创（即新创造的和不熟悉的）和非原创（即以前存在的和熟悉的）角色和怀旧倾向的准社会关系如何影响观众对电影改编的选择和享受。在一项实验中，参与者接触了故事板，预览可能从卡通电视节目改编成未来电影的电影。故事板被操纵成具有原创或非原创角色。之后，参与者报告了他们对刺激的享受和怀旧、他们未来的观看意图以及他们与角色的超社会互动。结果表明，与原创和非原创角色具有更强准社会关系的参与者预测了更大的准社会互动、享受和观看意图。其他结果部分表明，那些具有更强怀旧倾向的人对具有非原创角色的故事板表达了更大的享受和未来的观看意图。