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Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics
Journal of Theoretical and Applied Electronic Commerce Research ( IF 5.318 ) Pub Date : 2021-04-14 , DOI: 10.3390/jtaer16050073
Chaiyawit Muangmee , Sebastian Kot , Nusanee Meekaewkunchorn , Nuttapon Kassakorn , Bilal Khalid

The purpose of this study was to investigate the factors determining the behavioral intention of using food delivery apps (FDAs) during COVID-19 pandemics, under a case study of Bangkok, Thailand. The study was necessitated by the increased use of FDAs during the lockdown; online transactions were considered important in preventing the spread of the virus. The study used quantitative techniques involving structural equation model (SEM) to evaluate the effects of exogenous variables on endogenous variables. Primary data were collected from people who had installed and used FDAs. The findings indicated that performance expectancy, effort expectancy, social influence, timeliness, task technology fit, perceived trust, and perceived safety significantly influence the behavioral intention to use (BIU) to use food delivery apps during the COVID-19 pandemic. To this end, effort should be intensified to study and understand FDAs as it pertains to safety and usage.

中文翻译:

确定在COVID-19大流行期间使用送餐应用程序的行为意图的因素

这项研究的目的是在泰国曼谷的案例研究中,研究决定在COVID-19大流行期间使用送餐应用程序(FDA)的行为意图的因素。由于在禁售期增加了FDA的使用,因此需要进行这项研究。在线交易被认为对防止病毒传播很重要。该研究使用涉及结构方程模型(SEM)的定量技术来评估外生变量对内生变量的影响。从安装和使用FDA的人员那里收集主要数据。研究结果表明,预期绩效,预期工作量,社会影响力,及时性,任务技术适合性,可感知的信任,以及感知到的安全性会严重影响COVID-19大流行期间使用食物递送应用程序的使用行为(BIU)的行为意图。为此,应加大力度研究和理解与安全性和使用有关的FDA。
更新日期:2021-04-14
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