This article presents innovation, standardization, and business success in the field of media signal processing. A good solution to solve the problem with the customer is first explored as the key to invention. Innovation is developed from the invention with insight to the true and promising customer needs. Relations between innovation and standardization, innovation and market development, as well as innovation and business success, are discussed with examples.

中文翻译：

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媒体信号处理中的创新，标准化和业务成功

本文介绍了媒体信号处理领域的创新，标准化和业务成功。首先，探索一种解决客户问题的好的解决方案，这是发明的关键。创新是从具有洞察力的发明发展到真正和有希望的客户需求而开发的。通过示例讨论了创新与标准化，创新与市场开发以及创新与业务成功之间的关系。