Social media intersects across physical spaces, digital infrastructures, and social subjectivities in terms of what is being called the “postdigital,” in an increasingly merging offline/online world. But what precisely does it mean to be “postdigital” if you are an Arab woman or social actor in the Global South? How does access to social networking sites, while increasing visibilities, also provide potential for increased agency? This study is concerned with the extent to which Arab women’s self-presentation practices on Instagram could be considered as empowering, or otherwise, within the postdigital condition. First, the study takes Instagram as a case to develop a theoretical framework for considering social media as a tertiary artifact, involving material, routine-symbolic, and conceptual affordances. Second, it applies the artifact framework to explore a corpus of self-presentations by five Arab women influencers. Feminist postdigital theorizing offers unique contributions to problematizing normative, ethnocentric, and neoliberal conceptions of Arab women’s empowerment. The application of the novel framework leads to an interpretative discussion of Arab women’s influencing practices across merging offline/online and transnational boundaries. Overall, the critical perspective begins to reimagine Arab women’s empowerment, not simply as individualized or material processes, but as agencies that are interwoven within the commercialized and conceptual dynamics of visual social media.

在日益融合的离线/在线世界中，社交媒体跨物理空间，数字基础设施和社会主体的交汇，即所谓的“后数字化”。但是，如果您是全球南方的阿拉伯妇女或社会演员，那么成为“后数字化”到底意味着什么？如何访问社交网站，同时提高知名度，又如何增加代理商的潜力？这项研究与阿拉伯女性在Instagram上的自我陈述行为在后数字化条件下可以被认为具有一定的权能或其他方式有关。首先，该研究以Instagram为例，建立了一个理论框架，将社交媒体视为第三文物，涉及物质，常规符号和概念上的能力。第二，它应用人工制品框架来探索五位阿拉伯女性影响者的自我陈述语料库。女权主义的后数字理论为对赋予阿拉伯妇女权力的规范性，民族中心性和新自由主义概念进行质疑提供了独特的贡献。新框架的应用引发了关于阿拉伯妇女跨线下/在线和跨国界融合的影响方式的解释性讨论。总体而言，批判性观点开始重新构想阿拉伯妇女的赋权，不仅是个人化或物质化的过程，而且还是交织在视觉社交媒体的商业化和概念性动态中的机构。以及赋予阿拉伯妇女权力的新自由主义观念。新框架的应用引发了关于阿拉伯妇女跨线下/在线和跨国界融合的影响方式的解释性讨论。总体而言，批判性观点开始重新构想阿拉伯妇女的赋权，不仅是个人化或物质化的过程，而且还是交织在视觉社交媒体的商业化和概念性动态中的机构。以及赋予阿拉伯妇女权力的新自由主义观念。新框架的应用引发了关于阿拉伯妇女跨线下/在线和跨国界融合的影响方式的解释性讨论。总体而言，批判性观点开始重新构想阿拉伯妇女的赋权，不仅是个人化或物质化的过程，而且还是交织在视觉社交媒体的商业化和概念性动态中的机构。