This paper considers a tourism supply chain (TSC) composed of an online travel platform (OTP) that possesses private information about uncertain demand and a tourism service provider (TSP) that invests in value-added service. We investigate the OTP's cooperation strategy, which consists of the cooperation model choice between the agency and the wholesale models and the demand information sharing decision. The results show that when both the commission rate and the value-added service efficiency are relatively low or high, the OTP chooses the wholesale model and shares information only if the service efficiency is relatively high. When the service efficiency is medium, the OTP prefers the agency model and information sharing. However, when the commission rate is relatively high and the service efficiency is relatively low, as the demand signal accuracy increases, the OTP's preferred cooperation strategy switches from the agency model and information sharing to the wholesale model and no information sharing. In particular, compared with the wholesale model, the agency model may benefit the OTP less (more) even if the commission rate charged by the OTP is high (low). We also find that the OTP's optimal cooperation strategy may be inconsistent with that of the TSP and the TSC, and there exist the Pareto improvement regions of the cooperation model and information sharing strategies.

中文翻译：

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需求不确定下提供增值服务的在线旅游平台合作策略

本文考虑了一个旅游供应链 (TSC)，它由拥有不确定需求的私人信息的在线旅游平台 (OTP) 和投资于增值服务的旅游服务提供商 (TSP) 组成。我们研究了OTP的合作策略，包括代理和批发模式之间的合作模式选择和需求信息共享决策。结果表明，当佣金率和增值服务效率都较低或较高时，OTP选择批发模式，只有在服务效率较高时才共享信息。当服务效率中等时，OTP更喜欢代理模式和信息共享。但是当佣金率比较高，服务效率比较低的时候，随着需求信号准确性的提高，OTP的首选合作策略从代理模式和信息共享转变为批发模式和不共享信息。特别是，与批发模式相比，即使OTP收取的佣金率高（低），代理模式也可能使OTP受益更少（更多）。我们还发现，OTP 的最优合作策略可能与 TSP 和 TSC 的最优合作策略不一致，并且存在合作模型和信息共享策略的帕累托改进区域。即使 OTP 收取的佣金率高（低），代理模式也可能使 OTP 受益更少（更多）。我们还发现，OTP 的最优合作策略可能与 TSP 和 TSC 的最优合作策略不一致，并且存在合作模型和信息共享策略的帕累托改进区域。即使 OTP 收取的佣金率高（低），代理模式也可能使 OTP 受益更少（更多）。我们还发现，OTP 的最优合作策略可能与 TSP 和 TSC 的最优合作策略不一致，并且存在合作模型和信息共享策略的帕累托改进区域。