As remanufacturing may reduce production costs and energy consumption, an increasing number of companies are devoting attention to remanufacturing. This study investigates the impact of the remanufacturing strategy on the manufacturer, considering customer prejudice and accurate response. We characterize the optimal production and pricing decisions for new and remanufactured products in a two-stage model with and without remanufacturing. For new products, the manufacturer may make a speculative production before knowing the demand (which is defined as Situation A) and both speculative and reactive production before and after knowing the demand (which is defined as Situation B). Remanufactured products can be produced reactively after determining the demand, and remanufacturing can thus be considered a form of accurate response. Due to customer prejudice against remanufactured products, the manufacturer may not benefit from remanufacturing. In Situations A and B, the condition by which the manufacturer will participate in remanufacturing is presented. The results indicate that the government faces a greater challenge in enticing the manufacturer in Situation B to be involved in the remanufacturing strategy than that in Situation A. Finally, numerical experiments are performed to investigate the impact of the cost and demand parameters on the benefits of remanufacturing.

由于再制造可以降低生产成本和能源消耗，因此越来越多的公司开始致力于再制造。这项研究考虑了客户的偏见和准确的响应，研究了再制造策略对制造商的影响。我们在有和没有再制造的两阶段模型中，对新产品和再制造产品的最佳生产和定价决策进行了刻画。对于新产品，制造商可以在知道需求之前进行投机性生产（定义为情况A），而在知道需求之前和之后进行投机性生产和反应性生产（定义为情况B）。可以在确定需求后以反应方式生产再制造产品，因此可以将再制造视为准确响应的一种形式。由于客户对再制造产品的偏见，制造商可能无法从再制造中受益。在情况A和B中，提供了制造商参与再制造的条件。结果表明，与情境A相比，政府在诱使情境B的制造商参与再制造策略方面面临更大的挑战。最后，进行了数值实验，以研究成本和需求参数对制造商的收益的影响。再制造。