Contrary to existing literature, startups can be successful orchestrators of ecosystems. Based on nine qualitative case studies, this article introduces four archetypes that shed light on how a startup can fulfill the tasks of an orchestrator and overcome challenges. The findings identify dimensions of standardization/customization and sources of value creation as defining the role of ecosystem orchestrators and demonstrate the consequences for small and medium-sized enterprises (SMEs), corporates, investors, and accelerators involved in such ecosystems.

中文翻译：

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即使是很小的指挥家也可以领导大型乐团：新兴企业如何协调生态系统

与现有文献相反，创业公司可以成为生态系统的成功协调者。在九个定性案例研究的基础上，本文介绍了四种原型，这些原型揭示了创业公司如何完成协调器的任务并克服挑战。研究结果确定了标准化/定制化的维度以及价值创造的来源，这些价值定义了生态系统协调者的角色，并证明了参与此类生态系统的中小型企业（SME），企业，投资者和促进者的后果。