The Indian automobile industry is growing rapidly; however, it is predominantly served by internal combustion engine vehicles (ICEVs). The ICEVs are the primary source of urban pollution and greenhouse gas (GHG) emissions. The alarming levels of urban pollution are putting enormous pressure on the Indian automobile industry to switch from ICEVs to zero emission vehicles such as electric vehicles (EVs). Even though the potential of EVs as a safe transportation alternative has been acknowledged and encouraged by Indian government, the commercialization of EVs has not received the desired success as of now. There are many hindrances to large-scale adoption of EVs such as high initial price, driving range anxiety, lack of proper charging infrastructure, and underdeveloped battery technology etc. This study aims to evaluate the conducive factors for EV adoption and completes in three phases. In the first phase, supporting forces to EV adoption in India are explored using political, economic, social, technological, environmental, and legal (PESTEL) analysis, and capability needs for EV manufacturing business in India are identified in phase two using the people, process, technology, and finance (PPTF) framework. Finally, segment analysis is performed to find out the most profitable segment to foray into the current situation.

印度汽车工业发展迅速；然而，它主要由内燃机汽车 (ICEV) 提供服务。ICEV 是城市污染和温室气体 (GHG) 排放的主要来源。令人震惊的城市污染水平给印度汽车行业带来了巨大压力，要求他们从 ICEV 转向电动汽车 (EV) 等零排放汽车。尽管印度政府承认并鼓励电动汽车作为安全交通替代品的潜力，但电动汽车的商业化目前尚未取得预期的成功。电动汽车的大规模采用存在许多障碍，例如初始价格高、续航里程焦虑、缺乏适当的充电基础设施以及电池技术不发达等。本研究旨在评估电动汽车采用的有利因素，并分三个阶段完成。在第一阶段，通过政治、经济、社会、技术、环境和法律 (PESTEL) 分析探索印度采用电动汽车的支持力量，并在第二阶段使用人员确定印度电动汽车制造业务的能力需求，流程、技术和财务 (PPTF) 框架。最后，进行细分市场分析以找出最有利可图的细分市场，以涉足当前情况。流程、技术和财务 (PPTF) 框架。最后，进行细分市场分析以找出最有利可图的细分市场，以涉足当前情况。流程、技术和财务 (PPTF) 框架。最后，进行细分市场分析以找出最有利可图的细分市场，以涉足当前情况。