Without the vaccine, the only way to prevent the spread of coronavirus is following Covid-19 preventive guidelines such as keeping social distance, wearing masks and gloves, reducing mobility, etc. Success depends on how many individuals strictly follow the suggestions from epidemiologists. In this study, we examined who and why is adhering to the guidelines. A community sample of 500 participants fulfilled a short Big Five Inventory (BFI), Questionnaire of Approach and Avoidance Motivation (QAAM), and two scales constructed according to the Covid-19 epidemiological guidelines in Croatia. The results of the hierarchical regression analysis indicate that agreeable and conscientious individuals are complying more with preventive measures. In addition, approach, not avoidance, motivation appears to be more important in following the guidelines. Results are discussed in terms of framing messages to explain goals that might be reached by compliant behaviour rather than emphasising the negative consequences of the pandemic. Emphasising negative consequences seems to produce negative emotional states with no beneficial changes on the behavioural level.

如果没有疫苗，防止冠状病毒传播的唯一方法是遵循 Covid-19 预防指南，例如保持社交距离、戴口罩和手套、减少活动等。成功取决于有多少人严格遵循流行病学家的建议。在这项研究中，我们调查了谁以及为什么遵守这些指南。一个由 500 名参与者组成的社区样本完成了简短的大五量表 (BFI)、接近和回避动机问卷 (QAAM) 以及根据克罗地亚 Covid-19 流行病学指南构建的两个量表。层次回归分析的结果表明，宜人且尽责的个人更遵守预防措施。此外，接近而不是回避，动机似乎在遵循指南中更为重要。结果根据框架信息进行讨论，以解释合规行为可能达到的目标，而不是强调大流行的负面后果。强调负面后果似乎会产生负面的情绪状态，而不会在行为层面上产生有益的变化。