To date, research has primarily focused on the colorblind norms and behaviors of majority-White participants in majority-White contexts. Extending this work to more diverse samples and contexts, across four studies, we examine whether colorblind norms link to the colorblind behavior of racially diverse participants living in a racially diverse (i.e., heterogeneous) context. Findings suggest that participants living in a racially diverse context did not endorse colorblind beliefs (Study 1) and norms (Study 2), and instead behaved in race-conscious ways and overwhelmingly used race in a photo identification task. Furthermore, in Study 3, we find that colorblind norms are largely activated by the belief that talking about race is prejudiced. When participants were exposed to a social norm that linked talking about race to prejudice, colorblind behavior became more prevalent. Finally, in Study 4, we see that greater diversity of one’s context is correlated to less endorsement of colorblindness.

迄今为止，研究主要集中于多数白人背景下多数白人参与者的色盲规范和行为。在四项研究中，将这项工作扩展到更多样化的样本和环境中，我们研究了色盲规范是否链接到生活在种族差异（即异质）环境中的种族差异参与者的色盲行为。研究结果表明，生活在种族差异环境中的参与者没有认可色盲信仰（研究1）和规范（研究2），而是表现出种族意识，并且在照片识别任务中大量使用种族。此外，在研究3中，我们发现色盲规范在很大程度上被认为种族偏见的信念所激活。当参与者接触到将种族与偏见联系在一起的社会规范时，色盲行为变得更加普遍。最终，在研究4中，我们看到一个人的语境的更大多样性与色盲的较少认可相关。