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Comparative analysis of sustainability measures in the apparel industry: An empirical consumer and market study in Germany
Journal of Environmental Management ( IF 8.0 ) Pub Date : 2021-04-09 , DOI: 10.1016/j.jenvman.2021.112536
Daniel Friedrich

The pressure on the apparel industry to make its products more sustainable is growing. Concrete measures have hardly been taken so far, also because they aim to avoid consumption which reduces profits. Studies mostly examine impacts on the environment, but not how the market volume can remain at a maximum for producers. To uncover direct market effects from sustainability approaches, this study asked 500 German consumers about their willingness-to-pay and preference order for three different measures, namely “slowing in consumption”, “recyclability of petrochemical clothing” or its “production from bioplastics”. An outdoor trekking jacket served as test object, and influences from sociodemographic and latent variables, as sportiness and environmental awareness, were measured. The results were mapped in a market model from which the output volume was derived. It was found that interest in the topic of plastics-containing outdoor clothing was rather determined by the application. This increased with the sportiness of the respondents (r = 0.13; p = 0.003), but not with their personal environmental awareness. Consent to bioplastics use did not depend on the level of experience, but older consumers appreciated this option more (p = 0.027). Only 20% of the respondents favoured slowing, 26% bioplastics, but 53% recycling of petroplastics. Therefore, research should investigate recyclability, policy should support this measure, and companies should practice take-back and reuse in new clothing. Consumers can maintain fast consumption and would even accept higher prices.



中文翻译:

服装行业可持续性措施的比较分析:德国的消费者和市场经验研究

服装行业要求其产品更具可持续性的压力越来越大。迄今为止,几乎没有采取具体措施,这也是因为它们旨在避免消耗会减少利润。研究大多考察了对环境的影响,但没有研究如何使生产者最大程度地保持市场量。为了发现可持续性方法对市场的直接影响,本研究向500名德国消费者询问了他们对三种不同措施的支付意愿和偏好顺序,即“消费减慢”,“石化服装的可回收性”或“由生物塑料生产” 。将户外徒步旅行夹克作为测试对象,并测量了社会人口统计学和潜在变量(如运动性和环保意识)的影响。将结果映射到市场模型中,从中得出产量。已经发现,对含塑料的户外服装的兴趣是由该应用确定的。这随着受访者的运动能力而增加(r = 0.13; p = 0.003),而不是他们个人的环境意识。同意使用生物塑料并不取决于经验水平,但是年龄较大的消费者更喜欢这种选择(p = 0.027)。只有20%的受访者赞成放慢速度,26%的生物塑料,但53%的石塑回收。因此,研究应调查可回收性,政策应支持此措施,公司应练习回收和再利用新衣服。消费者可以保持快速消费,甚至可以接受更高的价格。已经发现,对含塑料的户外服装的兴趣是由该应用确定的。这随着受访者的运动能力而增加(r = 0.13; p = 0.003),而不是他们个人的环境意识。同意使用生物塑料并不取决于经验水平,但是年龄较大的消费者更喜欢这种选择(p = 0.027)。只有20%的受访者赞成放慢速度,26%的生物塑料,但53%的石塑回收。因此,研究应调查可回收性,政策应支持此措施,公司应练习回收和再利用新衣服。消费者可以保持快速消费,甚至可以接受更高的价格。已经发现,对含塑料的户外服装的兴趣是由该应用确定的。这随着受访者的运动能力而增加(r = 0.13; p = 0.003),而不是他们个人的环境意识。同意使用生物塑料并不取决于经验水平,但是年龄较大的消费者更喜欢这种选择(p = 0.027)。只有20%的受访者赞成放慢速度,26%的生物塑料,但53%的石塑回收。因此,研究应调查可回收性,政策应支持此措施,公司应练习回收和再利用新衣服。消费者可以保持快速消费,甚至可以接受更高的价格。p = 0.003),但没有他们的个人环境意识。同意使用生物塑料并不取决于经验水平,但是年龄较大的消费者更喜欢这种选择(p = 0.027)。只有20%的受访者赞成放慢速度,26%的生物塑料,但53%的石塑回收。因此,研究应调查可回收性,政策应支持此措施,公司应练习回收和再利用新衣服。消费者可以保持快速消费,甚至可以接受更高的价格。p = 0.003),但没有他们的个人环境意识。同意使用生物塑料并不取决于经验水平,但是年龄较大的消费者更喜欢这种选择(p = 0.027)。只有20%的受访者赞成放慢速度,26%的生物塑料,但53%的石塑回收。因此,研究应调查可回收性,政策应支持此措施,公司应练习回收和再利用新衣服。消费者可以保持快速消费,甚至可以接受更高的价格。研究应调查可回收性,政策应支持此措施,公司应练习回收和重新使用新衣服。消费者可以保持快速消费,甚至可以接受更高的价格。研究应调查可回收性,政策应支持此措施,公司应练习回收和重新使用新衣服。消费者可以保持快速消费,甚至可以接受更高的价格。

更新日期:2021-04-09
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