ABSTRACT

Although tourists’ attachment to tourism destination brands is crucial for destination revenue growth, there is a lack of investigations about nostalgic effects on tourists’ attachment to tourism destinations. Fleeting but powerful, romantic relationship break-up is an important dimension of nostalgia. Therefore, this paper examines and strengthens the various aspects of how tourists interpret a destination where they visited before with their ex-lovers. The study depends on interviewing 32 frequent travellers who experienced a breakup in romantic relationships. The results indicate that tourists prefer switching destinations where they visited with their past lovers because of lower self-control. Simultaneously, lower self-control influences bad behaviour intentions toward destinations according to the locus of control theory.

摘要

尽管游客对旅游目的地品牌的依恋对目的地收入增长至关重要，但对于怀旧对游客对旅游目的地的依恋影响的研究还很缺乏。短暂但强大的浪漫关系分手是怀旧的一个重要方面。因此，本文从各个方面考察和加强了游客如何解释他们与前情人一起访问过的目的地的各个方面。这项研究依赖于对 32 名经历过恋爱关系破裂的常旅客的采访。结果表明，由于自我控制能力较低，游客更喜欢与过去的恋人一起访问的目的地。同时，根据控制理论的轨迹，较低的自我控制会影响对目的地的不良行为意图。