One consequence of an epidemic is the attachment of a spoiled identity to travelers from pandemic areas (hereafter referred to as “travelers”), resulting in severe damage to their psychological health. Guided by the stigmatization process model, this study examines the impact of tourism practitioners' perceptions of illness labeling toward travelers, social identification with travelers, and effects of spatial stigma. The moderating effects of empathy and social distance on this relationship are also analyzed. The results of a questionnaire survey of 754 tourism practitioners showed that illness labeling toward travelers negatively influences social identity with travelers and this leads to spatial stigma. Tourism practitioners’ empathy and the social distance between them and travelers are found to moderate the relationship between illness labeling toward travelers and spatial stigma. Finally, this study further finds that the two moderators are found to be more effective in alleviating social stigma than moral stigma.

流行病的一个后果是，大流行地区的旅行者（以下简称“旅行者”）对被宠坏的身份的附着，严重损害了他们的心理健康。在污名化过程模型的指导下，本研究考察了旅游从业者对疾病标签的感知对旅行者的影响，与旅行者的社会认同以及空间污名的影响。还分析了移情和社交距离对这种关系的调节作用。对754名旅游从业者进行的问卷调查结果表明，针对旅行者的疾病标签会对与旅行者的社会认同产生负面影响，并导致空间污名化。发现旅游从业人员的同理心以及他们与旅行者之间的社会距离减轻了疾病标签对旅行者的影响和空间污名之间的关系。最后，本研究进一步发现，发现这两个主持人在减轻社会污名上比在道德污名上更有效。