The study's purpose was to determine which factors influence a consumer's willingness to pay for sustainability and their intention to take action against climate change related to airports. An expanding body of literature relates to assessing whether consumers would be willing to pay for these ‘green’ practices in the aviation industry, such as biofuels or sustainable airport construction/renovations. While previous studies have experimentally examined these scenarios, we are aware of no prior research that has proposed and assessed a structural model related to determining which factors influence consumer's perspectives on ‘green’ airports. A sample of 722 eligible participants from the United States completed the study using Amazon's Mechanical Turk. We examined future time perspective, affect toward climate change, the perceived value of sustainability, and perceptions of climate change on the endogenous variables of willingness to pay for sustainability and intentions to take action against climate change. Six of the seven hypotheses proposed were supported. Affect, perceived value, and perceptions of climate change were all significant and positively related to willingness to pay, which was positively associated with intention to act. Two non-hypothesized paths, between perceived value and future time perspective, were also positively related to intention to act. The model explained 42% of the variance in willingness to pay and 66% in intention to act. These findings offer insights into what factors significantly influence these relationships as they relate to airports. Perceived value and perceptions of climate change had the largest effect sizes in the model and were significantly related to willingness to pay and intentions to act.

这项研究的目的是确定哪些因素会影响消费者支付可持续性的意愿以及他们针对与机场有关的气候变化采取行动的意愿。越来越多的文献涉及评估消费者是否愿意为航空业的这些“绿色”做法付费，例如生物燃料或可持续的机场建设/翻新。尽管先前的研究通过实验检查了这些情况，但我们知道没有先前的研究提出并评估与确定哪些因素影响消费者对“绿色”机场的看法有关的结构模型。来自美国的722名合格参与者的样本使用亚马逊的Mechanical Turk完成了研究。我们研究了未来的时间观点，对气候变化的影响，可持续性的感知价值，以及对气候变化的内生变量的感知意愿，即愿意为可持续性付出代价的意愿以及针对气候变化采取行动的意愿。提出的七个假设中的六个得到了支持。影响，感知的价值和对气候变化的感知都非常重要，并且与支付意愿呈正相关，而支付意愿与行动意愿呈正相关。感知价值和未来时间观点之间的两条非假设路径也与行动意愿成正相关。该模型解释了42％的支付意愿差异和66％的行动意愿差异。这些发现提供了对哪些因素会显着影响与机场相关的这些关系的见解。