ABSTRACT

The purpose of this study is to analyse the perceptions of Comrades Marathon runners concerning the application of virtual reality technologies as a strategic response to the effects of COVID-19 in South Africa. Furthermore, the study also assesses the runners’ challenges and readiness to participate in virtualised marathons post-COVID-19 pandemic. Data were collected from Comrades Marathon runners using online interviews. However, the study results showed mixed perceptions concerning virtual reality application to an outdoor sporting event like the Comrades Marathon in South Africa. Regardless of these perceptions, managers of sporting events are encouraged to make significant investments for the strategic development of virtual sports in the wake of the second wave of the COVID-19 pandemic.

摘要

本研究的目的是分析马拉松运动员同志对将虚拟现实技术应用作为对南非 COVID-19 影响的战略反应的看法。此外，该研究还评估了跑步者在 COVID-19 大流行后的挑战和参加虚拟马拉松的准备情况。数据是通过在线采访从马拉松运动员同志那里收集的。然而，研究结果显示，人们对将虚拟现实应用于南非同志马拉松等户外运动赛事的看法不一。不管这些看法如何，在第二波 COVID-19 大流行之后，体育赛事的管理者都被鼓励为虚拟体育的战略发展进行重大投资。